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QR Codes used as a Marketing Tool
After catching wind to the inherent omnichannel capabilities of QR codes, marketers began to adopt this versatile tool as a unique bridge offline and online connections. Through viewing QR codes a paper-based hyperlink, a variety of ways in which advertisers could harness this emerged.
Implementing QR codes in brochures, billboard, and even clothing created a direct channel for users to mobile landing pages. This integration between print and web via mobile adds a new dimension of communication to any marketing or outreach effort.
This use of QR became the first introduction to QR codes for many people in the western world, and instead of being appreciated for its capabilities, they were deemed gimmicky by many.
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