A Historical Walkthrough
In recent years, Quick Response (QR) codes have permeated their way into the Chinese digital landscape in a truly unique and infectious way. However, despite this current revolution, QR codes still remain a mystery to many, especially for those living overseas. Due to censorship laws, the Chinese digital ecosystem was filled with “Chinese Copycats”, as alluded to by Michael Anti in his TED Talk Behind The Great Firewall of China. This outdated perception of China’s internet as an ecosystem of copycats lingers for many, but as stated in Mckinsey’s global report in 2017, China has since become one of the leading “digital-investment and startup ecosystems” in the world. QR codes are one major innovation that has contributed to China’s growth has been the creative use of QR Codes.
Look for the QR codes in each example and use the Wechat QR code scanner to learn more about successful QR code adoption in China!
